In a world where having an online presence has become essential, demand for website creation is constantly growing. Small businesses, freelancers, bloggers, and online stores—all need websites. However, not everyone is ready to pay several hundred dollars for development or wait for weeks. Website builders have solved this problem: they allow users to create websites quickly, easily, and affordably.
But what if you want not just to use such platforms, but to own your own website builder and earn with it? In this article, we will explain how to launch your own website builder and start earning money.
What is a Website Builder, How It Differs from CMS, and Who Needs It
A website builder is a web service that allows users to create a website without programming. Everything works in the browser: you choose a template, edit blocks, and publish the site.
CMS (like WordPress) is a content management system that needs to be installed on a server, manually configured, and technically maintained.
Main differences:
- Website builders work “out of the box” and do not require hosting or administrators.
- CMS requires more technical knowledge and time.
- Website builders are easier for small businesses; CMS is better suited for large projects.
Who needs website builders:
- Small and medium-sized businesses.
- Individual entrepreneurs.
- Bloggers and content creators.
- Freelancers and web studios.
- Startups and online stores.
How You Can Become the Owner of a Website Builder
If you want to own your own website creation platform, there are several options:
- Developing from scratch
This requires a team of developers, designers, analysts, and marketers. Timeframe—6+ months, budget—at least $50,000. Suitable only for large players.
Alternatively, you can do everything yourself if you have the skills, but this will take much longer. - Ordering development from a contractor
Faster, but still expensive. The challenge is that support and scalability will remain your responsibility. - Becoming a reseller of an existing website builder
The easiest path. You get a ready-made website maker platform (e.g., Site.pro), resell it under your brand or through a partner model, and start earning from the first customer.
Why Becoming a Reseller Is Profitable – Site.pro
Site.pro offers a platform you can launch in one day and start selling to customers. There’s no need to develop anything from scratch—you simply rebrand, set pricing plans, and promote it.
Advantages:
- Low entry barrier.
- Minimal investment.
- Fast setup.
- A full business under your name.
- Scalability: you can sell globally.
White Label from Site.pro
White label is a model where you receive a complete copy of the website builder under your own brand. Customers won’t know about Site.pro—you appear as an independent SaaS business.
What’s included:
- Your domain and logo.
- Admin panel.
- Management of pricing plans and clients.
- Ability to integrate payment systems.
- Full control over pricing.
Best suited for hosting providers who already have their own servers and products that can integrate the website builder, thus increasing service value, ROI, and improving retention.
This model is available via subscription. Prices depend on the number of websites. The cheapest plan starts at €100.
Revenue Share from Site.pro
If you don’t want to manage the service but are ready to bring in clients, the revenue-sharing model is for you.
How it works:
- You use the Site.pro website builder.
- Users pay for subscriptions directly in the builder.
- You receive 50% of every payment.
- No need for tech support or customer service—everything stays with Site.pro.
Additionally, the Site.pro team actively helps attract more customers and increase your earnings.
Suitable for hosting companies that don’t want the hassle of customization.
Affiliate Program
The simplest model. You get a referral link and share it on your websites, social media, blogs, videos, or newsletters.
You earn 50% commission on each sale when someone clicks your link and purchases a paid plan.
Suitable for:
- Bloggers and YouTubers
- Web agencies
- Marketers and traffic owners
- Designers
- Anyone wanting to earn without operational overhead
What You Can Sell Through Site.pro
The platform allows you to earn on multiple products and services:
- Subscription to the website builder.
- Selling domains.
- Selling email services.
- Even selling pre-built websites created with the builder.
Examples of Use
- A hosting company launched a white-label version of Site.pro and increased customer lifetime value by offering websites alongside hosting.
- A freelancer branded the tool and now creates client websites using the builder for steady income.
- An influencer promotes the Site.pro link and earns commissions on sales.
How Much Can You Earn
Earnings depend on the model and activity:
- White label : Full control—earn 100% from each client.
Example: 1,000 clients × $10/month = $10,000/month. - Revenue share : Passive income of 50% per payment.
Example: 2,000 clients × $10/month × 50% = $10,000/month. - Affiliate : 50% commission on sales. Income depends on your audience, effort, and promotion channels.
Earnings are virtually unlimited.
What You Need to Start
- Register on Site.pro
- Choose a model: white label, revenue share, or affiliate
- Set up integration and branding (logo, pricing, etc.) if needed
- Launch your website or landing page
- Start promoting and attracting clients
How to Attract Clients
You’ve launched your platform—the next step is getting users. Here are proven marketing channels:
- SEO optimization of your landing page
Optimize your site with keywords like “build a website,” “website builder for business,” etc. Publish useful articles and guides, optimize structure and speed—over time, you’ll gain steady organic traffic. - Ads on Google, Facebook, TikTok
Fast way to get early clients. Google Ads suits hot search queries (“website builder for e-commerce”), while TikTok and Facebook help reach broad audiences with creative ads. Budget can start at $5–$10/day. - Content marketing: articles, videos, tutorials
People love comparisons and learning. Start a blog with topics like “How to build a website for lawyers,” “Top 5 templates for beauty salons,” etc. Record screen casts, upload tutorials to YouTube, post case studies on social media. - Email campaigns, autoresponders, webinars
Collect emails via lead magnets (“checklist for building a website,” “5 free templates”). Then run email sequences that educate, warm up leads, and drive conversions. Webinars work well as engagement tools: “Build a website in 30 minutes — for free.” - Participation in niche forums and communities
Engage in entrepreneur, designer, and digital specialist forums. Don’t push sales—share experience, answer questions, show demos. Over time, people will see you as an expert and come to you directly.
Advantages of Site.pro for Resellers
- More than 200 templates across all niches.
- Support for 40+ languages.
- Built-in payment systems for many countries.
- Import websites from other platforms, including bulk imports.
- AI-powered builder for quick site generation.
- Free SSL, stable global servers.
- No hidden fees.
Learn more about Site.pro on its official website. If you have any questions, managers are always ready to help.
Potential Challenges and How to Solve Them
Launching and growing your own website builder through a reseller model is a real business, so challenges are inevitable. Below are common issues and practical ways to overcome them.
Competition
The market is saturated, and users often prefer established brands.
Solution: Instead of trying to appeal to everyone, focus on a niche. For example: websites for dentists, lawyers, online courses, restaurants, or local businesses. This lets you tailor templates, speak directly to your audience, and market more effectively with lower costs and higher results.
Lack of Traffic
No traffic means no sales.
Solution: Build a simple, clear landing page explaining your platform’s benefits. Use SEO, targeted ads, publish articles, videos, and case studies. Show how easy it is to create a website and the results it brings. Content builds trust and becomes a long-term asset.
Technical Questions from Clients
Even the most user-friendly interface can confuse some users.
Solution: Prepare training materials in advance: video tutorials, step-by-step guides, FAQs. These resources are already available from Site.pro. You can also set up chatbots or help centers.
Distrust Toward New Brands
Unknown platforms raise doubts among potential customers.
Solution: Add examples of completed projects, testimonials from early clients, and demo sites to your platform. Explain who you are, what value you offer, and why it’s safe and convenient to work with you. Post success stories: “Website for a lawyer built in 3 hours—+10 new clients.” Alternatively, leverage the trusted Site.pro brand itself.
Conclusion
If you want to earn online without spending tens of thousands on development, becoming a reseller of the Site.pro website builder is a fast and profitable solution.
You can launch your own SaaS business in one day, choose the right model (white label, revenue share, affiliate), and start generating income from the first customers.
Create a product under your brand, grow without technical hurdles, and scale your business globally.
